'Catalyst' by Chandramouli Venkatesan (Author)



Imagine you put vegetables, spices, oil, all together in a saucepan with no flame for a few hours and then want to eat it after that. Would it be eatable ? Of course not. These are just the ingredients, they don’t become an eatable dish unless they are cooked on a flame. Just because we get all the ingredients together does not mean it automatically becomes a dish that is edible. It needs a Catalyst, and fire is the catalyst that brings the ingredients together, making it a successful dish.

Author sees the same myth prevalent amongst people about careers and life. Most people think, “I have the ingredients for success like Education, a Job, IQ, EQ, hard work, etc. and hence, I will be successful.” No, the ingredients are just that - ingredients - and without bringing in catalysts, these ingredients won't convert into success automatically.

A good job, hard work, IQ, EQ, good communication skills - these are all ingredients for a successful life. The presence of these elements alone, however, does not guarantee success. To convert them into long-term success, you need certain stimuli which precipitate or accelerate your growth. This robustly effective book identifies the various catalysts that you can cultivate and how you can leverage them to propel yourself in your work and life.


Accessible, engaging and easy to follow, and written by someone who has experienced all this in real life and not in theory, Catalyst will arm you with the right tools to succeed at your work place and get the most out of every moment, every day. Add to your Amazon online shopping basket from your android or iOS Amazon app now. To buy this art online, kindly click and follow the given Amazon link.


Chandramouli Venkatesan is a corporate veteran with over twenty-six years of experience in the industry. He has worked with Asian Paints, Cadbury/Mondelez, Mirc Electronics/Onida and Pidilite. He has served in various senior capacities, including as CEO and managing director. While the bulk of his work life has been in business and P&L leadership roles, there was a three-year period when he did a cross-functional stint as HR head for Cadbury India which further developed his understanding of what makes people successful.

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